Startups
Uber’s $2.3 billion ezCater agreement is a bet on the office order
Workplace meals offer a different marketplace problem from consumer delivery: fewer spontaneous purchases, more coordination, and a buyer who expects accountability.
THE FOUNDERS DESK
Decisions and lessons for people building companies.
3 stories to explore
Workplace meals offer a different marketplace problem from consumer delivery: fewer spontaneous purchases, more coordination, and a buyer who expects accountability.
A new home-entertainment brand can win attention with its product experience. The harder test starts after the device reaches a customer’s living room.
Public results and machine-checkable proofs make research easier to inspect. For AI product teams, the lesson is to build evidence that customers can examine beyond a polished answer.