Founders
Design partners: learn from early customers without becoming their custom agency
An early partner can sharpen a product or pull it into a series of one-off commitments. The difference is in the agreement and the learning plan.
THE FOUNDERS DESK
Founders
Decisions and lessons for people building companies.
5 stories to explore
Founders
Customer interviews: investigate the last real attempt to solve the problem
A concrete past event can reveal constraints that a conversation about a proposed feature will miss.
Founders
A startup roadmap should show the uncertainty each project will resolve
Feature lists can become a queue of promises. A decision-led roadmap explains why the next piece of work deserves scarce time.
Founders
Founder-led sales: turn the first ten conversations into a repeatable offer
Early sales work should reveal who buys, why they act and what has to happen before money changes hands.
Founders
An AI-assisted publication needs a source trail readers can challenge
Transparency is useful when it lets a reader inspect a claim, identify an uncertainty and request a correction.