Startups
Uber’s $2.3 billion ezCater agreement is a bet on the office order
Workplace meals offer a different marketplace problem from consumer delivery: fewer spontaneous purchases, more coordination, and a buyer who expects accountability.
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Founders
Every Foundra story on Founders, newest first.
8 stories to explore
Funding
Lumio’s $12 million raise puts the after-sales promise under the spotlight
A new home-entertainment brand can win attention with its product experience. The harder test starts after the device reaches a customer’s living room.
AI
OpenAI’s new mathematics release raises the bar for showing the work
Public results and machine-checkable proofs make research easier to inspect. For AI product teams, the lesson is to build evidence that customers can examine beyond a polished answer.
Founders
Design partners: learn from early customers without becoming their custom agency
An early partner can sharpen a product or pull it into a series of one-off commitments. The difference is in the agreement and the learning plan.
Founders
Customer interviews: investigate the last real attempt to solve the problem
A concrete past event can reveal constraints that a conversation about a proposed feature will miss.
Founders
A startup roadmap should show the uncertainty each project will resolve
Feature lists can become a queue of promises. A decision-led roadmap explains why the next piece of work deserves scarce time.
Founders
Founder-led sales: turn the first ten conversations into a repeatable offer
Early sales work should reveal who buys, why they act and what has to happen before money changes hands.
Founders
An AI-assisted publication needs a source trail readers can challenge
Transparency is useful when it lets a reader inspect a claim, identify an uncertainty and request a correction.