Funding
Startup runway: build a cash calendar before trusting a single number
A runway estimate becomes useful when it shows when money arrives, when bills fall due and which decisions remain reversible.
THE FUNDING DESK
Funding
Where capital is going, what investors are pricing in, and the questions behind the round.
50 stories to explore
Funding
CAC payback: measure how quickly gross profit repays acquisition spending
Revenue alone can make customer acquisition look cheaper than it is. Payback should reflect the cost of serving the customer.