Funding
Startup runway: build a cash calendar before trusting a single number
A runway estimate becomes useful when it shows when money arrives, when bills fall due and which decisions remain reversible.
TOPIC
Laptop
Every Foundra story on Laptop, newest first.
10 stories to explore
SaaS
ARR, bookings and cash: three startup numbers that should never share a label
A recurring-revenue business needs to distinguish its commercial run rate, signed commitments and actual collections.
SaaS
A free trial should prove one useful outcome before it asks for commitment
The right trial length follows the customer’s path to value. More days do not fix an experience that never reaches the important task.
Founders
A startup roadmap should show the uncertainty each project will resolve
Feature lists can become a queue of promises. A decision-led roadmap explains why the next piece of work deserves scarce time.
SaaS
Product onboarding: teach the next action when the user needs it
A long introductory tour can compete with the work a new customer came to do. Contextual help can make the first task more manageable.
SaaS
Sales pipeline quality: replace optimistic stages with evidence of buyer progress
A pipeline forecast is useful only when its stages correspond to things the customer has actually done.
SaaS
Selling through an app marketplace: treat the listing as the start of distribution
A marketplace can put a product near an existing customer workflow. Discovery, activation and ongoing support still need deliberate design.
SaaS
Open source versus source available: read the licence before building a dependency
Being able to view code does not by itself explain what a company may do with it. Product planning needs the actual licence and its conditions.
SaaS
News SEO begins with a page readers and crawlers can actually understand
Clear publication dates, accessible article text and accurate metadata give a news page a sound technical foundation. They do not replace useful reporting.
SaaS
Website performance: protect the reader’s first useful interaction
Fast pages are about more than a loading indicator. Readers need stable content and controls that respond when they use them.