SaaS
Selling through an app marketplace: treat the listing as the start of distribution
A marketplace can put a product near an existing customer workflow. Discovery, activation and ongoing support still need deliberate design.
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363 stories to explore
Startups
D2C returns: the growth metric that begins after the order is placed
A paid order can still become a costly return. Brands need a view of contribution after delivery, refunds and recovery.
Startups
Inventory growth can consume cash even when every unit looks profitable
A product business has to finance the time between paying for stock and collecting from customers. Unit margin tells only part of the story.
Startups
Marketplace liquidity: count completed matches in a narrow market first
Large signup numbers can hide a marketplace where buyers cannot find the right supply. Start with the conditions required for a successful match.
AI
AI evaluations: build a test set around the mistakes your customers would notice
A model can look impressive in a demonstration while failing the tasks that determine whether a customer trusts the product.
AI
RAG freshness: the answer is only as current as the knowledge pipeline
Retrieval can give an AI product access to company information. It also creates an operational responsibility to update, remove and permission that information.
AI
AI agent permissions: give the system the smallest useful set of actions
An agent’s authority should follow the task it has been asked to perform. A capable model does not need unrestricted access to be useful.
AI
Prompt injection: why retrieved text must never become the boss of an AI workflow
Documents and webpages can contain instructions aimed at an AI system. Products need to keep source material separate from the authority to act.
AI
Model routing: optimise the cost of a successful task, not the cheapest response
Using different models for different jobs can improve economics, but retries and escalations must be included in the calculation.
AI
Human review in AI products: put judgement where it can still change the outcome
A review step adds value only when the reviewer has enough context, time and authority to intervene.
SaaS
AI customer data: collect only what the workflow can justify
A growing collection of customer information can create costs and responsibilities that outlast the feature it was gathered for.
SaaS
Enterprise security reviews: prepare evidence that matches how the product actually works
A startup can make procurement easier by answering specific questions about access, data, recovery and responsibility before a buyer asks.
SaaS
Open source versus source available: read the licence before building a dependency
Being able to view code does not by itself explain what a company may do with it. Product planning needs the actual licence and its conditions.
SaaS
Backups are only useful after a restore has worked
A successful backup job does not prove a startup can recover its service. Restoration needs its own plan, test and owner.
SaaS
News SEO begins with a page readers and crawlers can actually understand
Clear publication dates, accessible article text and accurate metadata give a news page a sound technical foundation. They do not replace useful reporting.
SaaS
Image SEO: useful captions and descriptive alternatives start with the right picture
A relevant image can help a reader understand a story. Filenames and metadata should support that purpose rather than attempt to disguise a weak visual choice.
SaaS
Website performance: protect the reader’s first useful interaction
Fast pages are about more than a loading indicator. Readers need stable content and controls that respond when they use them.
Founders
An AI-assisted publication needs a source trail readers can challenge
Transparency is useful when it lets a reader inspect a claim, identify an uncertainty and request a correction.
Fintech
UPI for product founders: design for the payment’s uncertain moments
An instant-payment system still needs a clear merchant workflow for status, reconciliation and customer support.
India
ONDC explained for founders: an open network still needs a dependable customer journey
ONDC connects different participants in digital commerce. A startup’s opportunity depends on which part of the journey it can make meaningfully better.
India
Localisation for Indian startups: translate the workflow, not only the words
Language is one part of a usable local experience. Formats, examples, support and the task itself may also need attention.
Climate & deeptech
EV charging economics: utilisation begins with the site, not the charger count
A charging location has to match driver behaviour, power availability and operating costs. Installed capacity alone does not describe the business.
Climate & deeptech
Second-life batteries: the value is in a verified next use
Reusing a battery can be attractive, but its remaining characteristics and the cost of preparing it determine the practical opportunity.
Climate & deeptech
Hardware pilots: define production readiness before celebrating the prototype
A working demonstration proves an idea can work. A customer product needs repeatability, support and a process for handling variation.