SaaS
Open source versus source available: read the licence before building a dependency
Being able to view code does not by itself explain what a company may do with it. Product planning needs the actual licence and its conditions.
FOUNDRA
The editorial desk
Distinct beats. A shared commitment to useful perspective. These are Foundra editorial pen names.
111 stories to explore
SaaS
Backups are only useful after a restore has worked
A successful backup job does not prove a startup can recover its service. Restoration needs its own plan, test and owner.
SaaS
News SEO begins with a page readers and crawlers can actually understand
Clear publication dates, accessible article text and accurate metadata give a news page a sound technical foundation. They do not replace useful reporting.
SaaS
Image SEO: useful captions and descriptive alternatives start with the right picture
A relevant image can help a reader understand a story. Filenames and metadata should support that purpose rather than attempt to disguise a weak visual choice.
SaaS
Website performance: protect the reader’s first useful interaction
Fast pages are about more than a loading indicator. Readers need stable content and controls that respond when they use them.
Founders
An AI-assisted publication needs a source trail readers can challenge
Transparency is useful when it lets a reader inspect a claim, identify an uncertainty and request a correction.
Fintech
UPI for product founders: design for the payment’s uncertain moments
An instant-payment system still needs a clear merchant workflow for status, reconciliation and customer support.
India
ONDC explained for founders: an open network still needs a dependable customer journey
ONDC connects different participants in digital commerce. A startup’s opportunity depends on which part of the journey it can make meaningfully better.
India
Localisation for Indian startups: translate the workflow, not only the words
Language is one part of a usable local experience. Formats, examples, support and the task itself may also need attention.
Climate & deeptech
EV charging economics: utilisation begins with the site, not the charger count
A charging location has to match driver behaviour, power availability and operating costs. Installed capacity alone does not describe the business.
Climate & deeptech
Second-life batteries: the value is in a verified next use
Reusing a battery can be attractive, but its remaining characteristics and the cost of preparing it determine the practical opportunity.
Climate & deeptech
Hardware pilots: define production readiness before celebrating the prototype
A working demonstration proves an idea can work. A customer product needs repeatability, support and a process for handling variation.
Climate & deeptech
Commercialising research: choose the first customer before the broadest market
A scientific capability can have many possible applications. A startup needs an initial use case with a reachable buyer and a testable reason to switch.
Climate & deeptech
Climate claims: ask what was counted before comparing the headline percentage
A product’s environmental comparison depends on its boundary, reference case and operating assumptions. Those details belong beside the claim.
AI
AdBanana and the harder test for AI fashion photography
Generating an attractive fashion image is one challenge. Producing a dependable catalogue is another. AdBanana’s product proposition puts that distinction in focus.