SaaS
ARR, bookings and cash: three startup numbers that should never share a label
A recurring-revenue business needs to distinguish its commercial run rate, signed commitments and actual collections.
TOPIC
SaaS
Every Foundra story on SaaS, newest first.
13 stories to explore
SaaS
Net revenue retention can look strong while customers are quietly leaving
Read gross and net retention together to see whether expansion is masking losses in the existing customer base.
SaaS
A free trial should prove one useful outcome before it asks for commitment
The right trial length follows the customer’s path to value. More days do not fix an experience that never reaches the important task.
SaaS
Product onboarding: teach the next action when the user needs it
A long introductory tour can compete with the work a new customer came to do. Contextual help can make the first task more manageable.
SaaS
Sales pipeline quality: replace optimistic stages with evidence of buyer progress
A pipeline forecast is useful only when its stages correspond to things the customer has actually done.
SaaS
Selling through an app marketplace: treat the listing as the start of distribution
A marketplace can put a product near an existing customer workflow. Discovery, activation and ongoing support still need deliberate design.
SaaS
AI customer data: collect only what the workflow can justify
A growing collection of customer information can create costs and responsibilities that outlast the feature it was gathered for.
SaaS
Enterprise security reviews: prepare evidence that matches how the product actually works
A startup can make procurement easier by answering specific questions about access, data, recovery and responsibility before a buyer asks.
SaaS
Open source versus source available: read the licence before building a dependency
Being able to view code does not by itself explain what a company may do with it. Product planning needs the actual licence and its conditions.
SaaS
Backups are only useful after a restore has worked
A successful backup job does not prove a startup can recover its service. Restoration needs its own plan, test and owner.
SaaS
News SEO begins with a page readers and crawlers can actually understand
Clear publication dates, accessible article text and accurate metadata give a news page a sound technical foundation. They do not replace useful reporting.
SaaS
Image SEO: useful captions and descriptive alternatives start with the right picture
A relevant image can help a reader understand a story. Filenames and metadata should support that purpose rather than attempt to disguise a weak visual choice.
SaaS
Website performance: protect the reader’s first useful interaction
Fast pages are about more than a loading indicator. Readers need stable content and controls that respond when they use them.