Funding
Startup runway: build a cash calendar before trusting a single number
A runway estimate becomes useful when it shows when money arrives, when bills fall due and which decisions remain reversible.
FOUNDRA
Mira Sen
Startups, funding & India
7 stories to explore
Funding
CAC payback: measure how quickly gross profit repays acquisition spending
Revenue alone can make customer acquisition look cheaper than it is. Payback should reflect the cost of serving the customer.
Startups
D2C returns: the growth metric that begins after the order is placed
A paid order can still become a costly return. Brands need a view of contribution after delivery, refunds and recovery.
Startups
Inventory growth can consume cash even when every unit looks profitable
A product business has to finance the time between paying for stock and collecting from customers. Unit margin tells only part of the story.
Startups
Marketplace liquidity: count completed matches in a narrow market first
Large signup numbers can hide a marketplace where buyers cannot find the right supply. Start with the conditions required for a successful match.
India
ONDC explained for founders: an open network still needs a dependable customer journey
ONDC connects different participants in digital commerce. A startup’s opportunity depends on which part of the journey it can make meaningfully better.
India
Localisation for Indian startups: translate the workflow, not only the words
Language is one part of a usable local experience. Formats, examples, support and the task itself may also need attention.