Startups
D2C returns: the growth metric that begins after the order is placed
A paid order can still become a costly return. Brands need a view of contribution after delivery, refunds and recovery.
TOPIC
Retail
Every Foundra story on Retail, newest first.
3 stories to explore
Startups
Marketplace liquidity: count completed matches in a narrow market first
Large signup numbers can hide a marketplace where buyers cannot find the right supply. Start with the conditions required for a successful match.
India
ONDC explained for founders: an open network still needs a dependable customer journey
ONDC connects different participants in digital commerce. A startup’s opportunity depends on which part of the journey it can make meaningfully better.