Startups
D2C returns: the growth metric that begins after the order is placed
A paid order can still become a costly return. Brands need a view of contribution after delivery, refunds and recovery.
THE STARTUPS DESK
Startups
The companies, products and decisions changing how businesses are built.
3 stories to explore
Startups
Inventory growth can consume cash even when every unit looks profitable
A product business has to finance the time between paying for stock and collecting from customers. Unit margin tells only part of the story.
Startups
Marketplace liquidity: count completed matches in a narrow market first
Large signup numbers can hide a marketplace where buyers cannot find the right supply. Start with the conditions required for a successful match.