India
Localisation for Indian startups: translate the workflow, not only the words
Language is one part of a usable local experience. Formats, examples, support and the task itself may also need attention.
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Climate & deeptech
EV charging economics: utilisation begins with the site, not the charger count
A charging location has to match driver behaviour, power availability and operating costs. Installed capacity alone does not describe the business.
Climate & deeptech
Second-life batteries: the value is in a verified next use
Reusing a battery can be attractive, but its remaining characteristics and the cost of preparing it determine the practical opportunity.
Climate & deeptech
Hardware pilots: define production readiness before celebrating the prototype
A working demonstration proves an idea can work. A customer product needs repeatability, support and a process for handling variation.
Climate & deeptech
Commercialising research: choose the first customer before the broadest market
A scientific capability can have many possible applications. A startup needs an initial use case with a reachable buyer and a testable reason to switch.
Climate & deeptech
Climate claims: ask what was counted before comparing the headline percentage
A product’s environmental comparison depends on its boundary, reference case and operating assumptions. Those details belong beside the claim.
AI
AdBanana and the harder test for AI fashion photography
Generating an attractive fashion image is one challenge. Producing a dependable catalogue is another. AdBanana’s product proposition puts that distinction in focus.