India
ONDC explained for founders: an open network still needs a dependable customer journey
ONDC connects different participants in digital commerce. A startup’s opportunity depends on which part of the journey it can make meaningfully better.
TOPIC
India
Every Foundra story on India, newest first.
2 stories to explore
India
Localisation for Indian startups: translate the workflow, not only the words
Language is one part of a usable local experience. Formats, examples, support and the task itself may also need attention.